I remember when ASOS first started – (I am sure it was called ASOC -as seen on celebrities) -it was pretty naff. Offering, polyester copies of 'less than' dresses seen on desperate Hollywood starlets -and D-List soaps stars, -ASOS has moved on -big time. No longer (just) an on-line errrm catalogue -ASOS is now an institution. A, 'first stop' -on most fashion savvy 'gal-about-town's -shopping expeditions, -ASOS is now uber 'cool' -and carries a host of designer apparel -along side their own fabulous creations. I am loving the gorgeous, ' Gold Plated Scroll Heart Hoop Earrings', by Alex Monroe (his lovely pieces are won by Kate Moss and Thandie Newton).£120.00, -the fabulously on trend, 'Feather Print Cotton Jersey Shift Dress' from the McQ By Alexander McQueen collection (£185.00) -is hot hot hot. The uber sexy, 'Silk Crowd Print Mini Dress' with draped cowl neckline by, Markus Lupfer is a future classic (£420.00) and the poptastic, -silk, 'Colour Brick Print Shirt Dress' by PPQ (£320.00) -is 'hot summer fabulous'. ASOS label's -soft cotton jersey, 'Graffiti Print Top' -has a sexy racer back, and is a bargain at £18.00 and their Fendi-esque, 'Leather Heavy Strap Slingback Sandals' are 'super hot' -at just £60.00. www.asos.com
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