Fashion: Are Kings of Leon about to lunch their own fashion label?

I just stumbled across this bit-of-news and thought of you…..what do you think?

*News is reverberating around the fashion world that the Kings of Leon are the latest musical act to launch a fashion line after this week’s announcement that The Shop at BlueBird on King’s Road in Chelsea, London, UK, will be exclusively selling their limited edition range of 12 items branded “S2A X KOL”.
As ever when a person or group makes a seemingly incongruous switch into fashion, it appears that this is yet another white-label collaboration: the line is produced hand-in-hand with communication, film and fashion company Surface To Air. Presumably the latter is responsible for the design and creation of the 12 items and Kings of Leon have brought, well, their name, to this party? [Credit: www.fashionista.vg]...