Ndani - the Nigerian Fashion Project at Selfridges
— 30 November 2012
Selfridges is excited to launch Ndani, the Nigerian Fashion Project that brings the best of Lagos Fashion and Design Week to London.
Ndani presents an edit of spring/summer 2013 pieces, hand-picked from the runway shows of one of Africa’s foremost fashion showcases.
Ndani offers an edit from five key designers, already well established in Nigeria including Lisa Folawiyo with her label Jewel By Lisa, Lanre Da Silva Ajayi, Eki Orleans, Odio Mimonet and Tiffany Amber. The space also showcases pieces from emerging Nigerian designers - Agu Anumudu and House of Silk, the label set up by Jennifer Adighije.
Upon first glance at the display in store, it is clear that the designers share a passion for intricate prints and rich colour. The collections elevate the traditional patterns of African culture within the realm of designerwear and exquisite craftsmanship. Despite this strong cohesion, each Ndani designer at Selfridges has a wholly unique style – an integral feature in the Nigerian couture code.
Ndani, the Nigerian Fashion Project at Selfridges runs from 1 December until January on 2 at Selfridges London.
From yellow cabs with a difference to some of the world’s top fashion journalists on the front row, see some snapshots of our buyer’s trip to Lagos Fashion Week SS13.