Thursday, 14 July 2011

Ford Model Agency celebrate their ‘Models of Colour’

A big thanks to my mate Talib for the following piece by Leah Chernikoff for Fashionista website…entitled: Exclusive Sneak Peek: Ford Models New Promo Featuring Only Models of Colour…..Enjoy

Like any other company selling a product, modeling agencies put together promotional materials to showcase their goods, which happen to be beautiful people. And no one does this better and more creatively than top agency Ford, especially their fast growing plus board, Ford+ (they rep Crystal Renn, Candice Huffine and Marquita Pring to name a few). Last month Ford+ put out a “blond story” to showcase their blond plus size models. Over the weekend, they did a promotional shoot that spanned four boards–Women, Direct, Lifestyle and Ford+–featuring only models of color. Models featured ranged from size 4 to 14 and included Marquita Pring, Bre Joyner and Damaris Lewis. And our little spy at the shoot sent us a bunch of behind-the-scenes preview pix.

What do you think of the photos and the concept in general? Is it a good step towards promoting diversity on the all too-often white catwalks and magazine pages? Or is it isolating rather than integrating? Vogue Italia’s all black issue got a lot of buzz in part because it received mixed reviews. Naysayers felt it was a stunt that relegated black models to a single issue (kinda like Black History Month) rather than integrating models of color (and models off all sizes for that matter, too) throughout.

Though, this is a modeling agency promotion not a runway show or a magazine. Magazines and show bookers get their models from agencies. So it’s nice to see that Ford is promoting their models of color (though it would be nice if there were more). Now if other agencies would only follow suit–and rep more models of color.


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