Sunday, 3 May 2009

Fashion: AYAYO

“I design shoes and bags for a woman who is urban yet chic and constantly on the move, on the lookout for something new and different but still familiar.” Jenny Ocholla Ayayo

AYAYO shoes and bags are, 'très à la mode', -and her sexy, high-urban lovelies -are on my 'wanted list'. Touted as, 'objects of desire aimed towards women appreciative of high end luxury,' (I agree) -the AYAYO collection -is on every Fashionista's radar. Jenny Ocholla Ayayo -a graduated from the London College of Fashion (just like me) -has managed to create a, -high gloss, clean and streamlined, high-urban -collection, 'with unexpected details and textures'. With some of her pieces made from exotic skins, -her collection is exciting and on trend. Jenny Ocholla Ayayo (is of Swedish and Kenyan origin) launched the AYAYO label in A/W 2000, and went on to win the prestigious, 'Best Fashion Accessory Designer by ELLE magazine -and a nomination for Best Fashion by Scandinavian magazine Nöjesguiden in 2004. Since then, the AYAYO Label has gone from strength to strength, -and with an army of fashion and celebrity fans -eagerly awaiting her two collections a year -the AYAYO label is here to stay -yippee.

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